Wayfinding at the Peterborough Museum & Archives!

Wayfinding at the Peterborough Museum & Archives!

A museum’s identity is more than its collection; it’s about connecting with the community. Unity is proud to have helped the Peterborough Museum and Archives redefine its visual brand and wayfinding system.

Collaborating with stakeholders, we created a flexible, approachable identity that reflects the diversity of both the collection and the community. This reinvention led to the development of a comprehensive wayfinding strategy, featuring a new gateway monument sign, directional signage, banners, and more, guiding visitors across the campus.

At Unity, we believe strong brand identity and experiential graphic design enhance visitor experiences, creating meaningful connections between people and the spaces they explore.