Strategic Plan
Purpose Statement
We recognize that our profession and industry is rapidly changing. We want to help lead that change and democratize architecture. By focusing our brand strategy, growing our studio and a having a larger presence in southern Ontario, we can be more competitive in securing work that impacts the communities we work in through value led design.
Showplace Performance Centre
Photo: Huw Mogan
Objectives
Greater Impact
Through Our Work
Pursue Work That Matters
Build impact by prioritizing projects that advance climate action, equity, and social justice.
Prioritize Innovation and Improvement
Positioning ourselves as leaders to drive impactful design solutions based on our clients’ goals and needs.
Value-Led Design
Client and community values always drive our projects.
Objectives
Tell a Powerful Brand Story
Live our brand to align with our values, goals and culture.
Leverage our Values
Like-minded clients choose us because of our values.
Be Purpose-Driven
Clearly articulate who we are as a B Corporation and as individuals.
Focus on Values
We Communicate Differently
We listen to understand and we speak to be understood.
Strengthen Team Capacity
Equip emerging and established professionals with the tools and knowledge to lead the industry forward.
Expand our Service Offerings
Our innovation creates a better world
A Strong Studio
Build Influence
Through Growth
Thrive Through Our Relationships
Expand our partnerships to share, learn, and grow.
Fiscal Growth
To support physical growth, build influence and impact, thoughtfully through increased revenue.
Planned Expansion
Broaden our geographic footprint, team and services.
